“The positive qualities previously attributed to the universal, are now displaced to the 'pluralism' of diversity."
In a global world, the Illuministic universalism loses its meaning, and the differences begins to be the hallmark of our time. Sociologist Renato Ortiz discusses the contradictions behind the centrality assumed by diversity today. According to the author, the antagonism between the universal and the particular, the common and different, goes far beyond a mere conceptual matter: it characterizes the "spirit of our time."
The book discusses, through a series of essays, in what ways these antinomies reveals our condition and tries to understand the use that society makes of them, such as how companies absorb the issue of diversity within the market context.